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What Industries Can SEO Work For?

Search engine optimization, commonly abbreviated as ‘SEO’, is one of the top inbound marketing strategies available for businesses. In involves setting up pages to be indexed and ranked in Google search results. Bing and other search engines are also included, but the majority of traffic a website will see will come from Google.

How Does SEO Work?

Every professional will have a different answer to this question, but it ultimately boils down to 3 things:

  • Content – how does your content stack up to other businesses in your space? Does it solve a problem better than anyone else?
  • Code – how does the technical aspect of your website work? Do you have broken links or broken images on the site?
  • Links – you need links pointing to a website so Google can find it. Think of links as “votes” for your website.

Each of these areas can be a full time job depending on how competitive of an industry you work in.

What Industries Is SEO Great For?

If you can look it up on Google, it’s a good candidate for SEO. But it goes a little deeper than that. Here is a list of the top industries actively using SEO as an inbound marketing strategy:

Real Estate

Real estate SEO drives visits to real estate listings, so you can sell properties. Carving out a specific content strategy for SEO is a must and you have to look to earn links from high authority websites.

Service Professionals

Anyone in a service industry like contracting, plumbing, electrical work, etc. are also great candidates for inbound SEO marketing. As people search for a service in a local area like “home inspector Utah“, pages show up and you can get traffic that you then turn into paying customers.


The legal space is ultra competitive. If you’re not buying ads on platforms like Google and Facebook, then you need to be doing SEO to drive traffic to your attorney website. A great way to earn inbound traffic for a lawyer website is thoroughly explaining practice areas and laws in your local area. Not only does this provide great content for your readers, but it also builds a sense of trust among them.

Take a look at how this lawyer put together content for its website:

As you can see, the attorney goes into detail about the services offered by the firm. This makes it much easier to direct a person to a piece of content whenever they have a question.


Let’s face it, we all shop online. Every business owner is competing to show up in Google for their products, which makes it a competitive area. However, with the right content, code and links pointing to an online store, you can outpace your competitors and show up higher for product searches.


Last on this inbound marketing list is for roofers. Similar to contractors and electricians, a roofing website owner can set up pages to attract highly specific local traffic. And since a new roof goes for $12,000+, converting a person from Google search provides a fantastic ROI.

How to Get Started with SEO

If you’re a local business owner who is just getting started with SEO and inbound marketing, you need to be equipped with the right tools. You can choose to work with a consultant for professional advice or find courses online that will take you through the entire process. At the very least, hop on YouTube and start watching some videos!

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