How to Source An SEO Professional
SEO is almost a commodity these days. Finding a professional to work on a website and your keywords can happen with just a few searches in Google or Bing. But how do you know who is a qualified SEO professional that can actually work on your inbound marketing campaigns?
First, Do You Need An SEO?
When it comes to freelance marketing and inbound strategies, SEO is simply a must. But did you know there are tons of guides and free resources online that can help you learn and properly understand search engine optimization? If you’re the type of person who loves to DIY projects and learn things on your own, figuring out SEO for yourself could be great. However, if you’re someone who doesn’t want to look at code, write a lot of copy and work on a keyword set, it’s better for you to hire someone.
Here are 3 tips to remember when hiring an SEO:
1. Look for Previous Work Examples
If an SEO is truly good at what they do, you’ll be able to find examples of their work pretty easily. Ask them for websites they have actually ranked and check out the results for yourself in Google. If the site doesn’t rank at all, you’ll know the SEO is not someone you’ll want to hire.
Most professionals are happy to boast about the results they have achieved because it shows they know what they are doing. If an SEO is hesitant to show you their results, walk away and save your money.
2. Find Their Reputation On Social Media
Just like any job, a well-qualified search engine optimization professional will show off their resume on sites like LinkedIn, Facebook and Twitter. If they are absent from these highly trafficked websites, they might not have a good resume to show off.
Start with LinkedIn and do a quick search of the person’s name and their business. If they don’t have a large following, are not active on LinkedIn and have no published articles, one of two things could be happening – 1) they could be too busy for LinkedIn or 2) they don’t have a good resume to show off and therefore are not active.
LinkedIn is one of the top spots to vet a professional in any industry you’re interested in (not just SEO), but you’ll also want to check out other reputation sites like Yelp, Clutch, the Better Business Bureau, etc.
3. Look for Their Own Work
Lastly, but perhaps the most important is how their own website ranks. If you can search “SEO” + the city they typically serve and the individual is not ranking on the first page of Google, how can you have faith that they will be able to rank your site? This is the easiest test in the book and often the most telling. Of course, if their website is showing at the top of results, you can rest assured they are worth their salt and can get you ranked.
So, Do You Need SEO?
Absolutely! When it comes to inbound marketing, SEO is one of the top strategies you can employ. You’ll just have to decide if want to hire a professional or try to handle SEO yourself. All things considered, there’s a steep learning curve, but it’s definitely doable.