Do You Need A Business Email?
When you’re just starting out with inbound marketing, you will have a lot of questions in front you. You’re busy developing a strategy, setting up a website, creating social media profiles for brand and setting up email. One of the most common mistakes seen in this process is using a free email provider like Gmail or Yahoo. While these are free and easy to set up, they are not professional.
The Need for Professional Email
With so much spam happening in the world and scams from other countries, you need an email to stand out and not look suspicious. People receive emails all day long from free email providers like email@example.com and tend to trash them immediately. To change this and get through to a person’s email inbox, you really need to have a business email that is firstname.lastname@example.org. This will instantly establish you as a professional who is invested into your business.
How to Choose the Right Email
Once you realize that you need to have a professional email address, the next step is determining what the email address should be. According to the IT professionals at Gravity IT Solutions, it’s important to create an easy-to-remember email with consistent formatting. This means if you plan to create multiple email addresses over time, you’ll want to stick to a consistent format. In most cases, this will be email@example.com or firstname.lastname@example.org. Whatever you choose, you need to be consistent with every email address you create.
What’s The Best Email Platform?
Small business owners have a lot of options open to them when it comes to a paid email service. The most common are Office 365 and Google Workspaces (formerly G-Suite). Both of these tools provide an email service, as well as calendars and storage space.
The cost of a paid email service is negligible and shouldn’t stand in the way of having a professional email address for your business. Google is $6 a month, while Microsoft is $5 a month. Considering all that you get with these services, there’s no reason not to subscribe.
Other Professional Business Tools to Consider
Once you have a website and email to work with, the next step is establishing your brand. If you don’t already have a well-designed logo, contact your graphic designer and get one set up. You’ll use the logo for digital marketing purposes as well as print materials like business cards, invoices, letterhead, etc. If you reach a point where you have an office, consider using the logo on an outdoor sign or door.