Advertising,Business,Email Marketing,SEO

How Real Estate Agents Can Use Inbound Marketing for New Clients

Saying that real estate is a crowded industry is the understatement of the year. With homes selling all over the country in less than 24 hours, real estate is definitely the industry to be in to be making money right now. For agents and real estate firms seeing so much success, they can attribute their success to a few different factors: long-standing relationship with clients (former buyers and/or sellers) the backing of a big real estate firm like Coldwell Banker or ReMAX a strong inbound marketing strategy where clients come to them Of course, we have to comment on the...
SEO

3 Ways to Get Backlinks for Free

Earning links for an inbound marketing based strategy is a must. However, it can prove to be a difficult task and is often overlooked. A website needs to acquire links pointing to it to be important to Google. Without a strong link profile, Google won't see your content and therefore won't rank your pages or send you traffic. There's a lot of ways to get links to point a website and it's important to focus on quality over quantity. What Not To Do If you own a website, you've likely received emails about guest blogger outreach. What this tactic boils...
SEO

Google Making Major Changes

Anyone who works in the field of SEO likely knows there is a major update happening right now from the powers that be: Google. This update is what Google refers to as a "broad core algorithm update" and is slated to shake up rankings in organic searches. What is An Algorithm Update? Major search platforms like Google and Bing rely on complex algorithms to return search results. Every so often, these search engines will implement changes to their algorithms that change the way results appear. In SEO, an algorithm update may grade different elements of a page in slightly more...
Advertising,Business,Email Marketing,SEO

4 Understated Inbound Marketing Techniques

Just when you think you've heard everything about inbound marketing, an expert comes up with a new strategy that seems to be taking the industry by storm. How do you know what works best and where you should invest your money? When does an inbound marketing strategy turn into something that's saturated and used by everyone? These are important questions that need to be asked anytime you are implementing an inbound marketing strategy. Before you test several different strategies and try to re-invent the wheel, let's take a look at which strategies work best. It's All About Meeting Demand Inbound...
SEO

How to Source An SEO Professional

SEO is almost a commodity these days. Finding a professional to work on a website and your keywords can happen with just a few searches in Google or Bing. But how do you know who is a qualified SEO professional that can actually work on your inbound marketing campaigns? First, Do You Need An SEO? When it comes to freelance marketing and inbound strategies, SEO is simply a must. But did you know there are tons of guides and free resources online that can help you learn and properly understand search engine optimization? If you're the type of person who...
SEO,Tech

Why It’s Important to Learn How to Code

When it comes to inbound marketing, one of the many things you'll want to learn is how to code. You'll need to be able to code a website, small applications for lead generation and understand basics for installing tracking pixels for Facebook and Google. You won't need to know how to code at the extent that Amazon does, but you will need to have familiarity with the basics. If you're an entrepreneur just getting starting with inbound marketing, here are a handful of tips to pay attention when it comes to coding. Focus On Popular Coding Languages Coding has been...
Business,SEO

What Industries Can SEO Work For?

Search engine optimization, commonly abbreviated as 'SEO', is one of the top inbound marketing strategies available for businesses. In involves setting up pages to be indexed and ranked in Google search results. Bing and other search engines are also included, but the majority of traffic a website will see will come from Google. How Does SEO Work? Every professional will have a different answer to this question, but it ultimately boils down to 3 things: Content - how does your content stack up to other businesses in your space? Does it solve a problem better than anyone else? Code -...
Advertising,Business,Email Marketing,SEO,Tech

Welcome to Inbound Strategist

Welcome to Inbound Strategist - your go-to source for coverage on inbound marketing strategies and ideas. What To Expect from Inbound Strategist Here we will cover a number of topics related to digital marketing, we'll hear from business owners on what works best for them and we'll provide industry insight from real professionals. What Is Inbound Marketing? Inbound marketing is the process of attracting traffic to a website or app through "pull" advertising strategies. In the digital world, these tactics involve search engine optimization, pay per click marketing, display banner advertising, Facebook advertising and email marketing. With a combination of...